In the fall of 2016, a co-founder of Latinos for Trump went on MSNBC and warned:
My culture is a very dominant culture. It is imposing and it’s causing problems. If you don’t do something about it, you’re going to have taco trucks on every corner.”
The comment came in the midst of a contentious election and was meant to conjure images of a flood of immigrants from Latin America that would scare the sorts of people for whom Ron Swanson’s skepticism about ethnic food was no joke:

For most of the people I know, this sounded like a promise and we’re still waiting.
Jeffrey Pilcher’s book Planet Taco unfortunately predates this political context. Instead, it tackles a different, but no less contentious, issue: what even is Mexican food?
Pilcher’s argument, at its most basic, is that authentic Mexican food doesn’t exist. Or rather, that any claim to authenticity is fundamentally a political statement.
The book opens with an introduction, “A Tale of Two Tacos.” The one of those is a Mexican street taco made fresh on the spot off the beaten path in a small Sonoran city, served with beer and with some lawn chairs as a dining room. The second is a Taco Bell taco, served off a production line into pastel-colored dining facilities at about the same price point.
To ask which of these two is more authentic, Pilcher argues, is to miss the point. As much as authenticity is meant to appeal to a particular sort of identity, it also creates that identity and, ultimately, serves as a marketing buzzword. Pilcher’s core contention, therefore, is that “Mexican food” is actually a range of regional cuisines in and around the modern nation-state of Mexico. These regional dishes might have overlapping flavor profiles and some common ingredients, but they are the product of distinct historical, environmental and technological processes (including immigration) that gave rise to distinct traditions that are each as authentic as the next.
This is the sort of history that I eat up (pun intended). Pilcher punctuates each chapter with contemporary recipe cards for the recipes that he’s talking about, and covering topics as diverse as nixtamalization, the process designed to counteract the nutritional deficits of maize, to the invention of the hardshell taco and the spread of Mexican restaurants in the United States and around the world.
I will admit that I am geared to be sympathetic to Pilcher’s core arguments. While I cannot speak necessarily to the specific details of how these regional cuisines came into existence, the appreciation of the regionality of individual cuisines and lending to each of those an authenticity of their own was a welcome pushback against the impulse that identifies and canonizes a single original, using that to discredit all other comers. As Pilcher rightly points out, this impulse becomes particularly toxic when it becomes bound up with a particular national project that normalizes the group in power and is used to further marginalize everyone who dose not conform.
Naturally, things become even more complex in a country like the United States that both has “-mex” traditions and where there is a long history of people from one tradition cooking and owning restaurants that purport to serve cuisines that are not their own.
All of this to say, I really liked Planet Taco. It is an academic history book so its tone might be a little esoteric for some readers, but it also gave me a lot of food for thought, as well as a new appreciation for one of my favorite restaurants I’ve eaten at in the past couple of years.
Two summers ago my partner and I had just finished an exceedingly hot day at the Kansas City Zoo and just wanted some food before crashing into our air-conditioned hotel room and be ready for a flight the next morning. We settled on going to Ixtapa, a restaurant in a strip mall on the north side of the city (it now has a second location in Overland Park). We drove around the parking lot a couple of times to get a spot and then had to wait as they finished up an early dinner rush, but soon enough were seated and handed menus. We had barely started to look when a man—the owner, it turned out—came over to ask us if we knew what we wanted.
Guacamole, we said, as an appetizer while we looked at the menu.
I don’t know what he saw in us or what was going on in the kitchen, but he immediately responded, “No, no, no. You don’t want guacamole.”
We stole a glance at each other, but he continued “our guacamole is great, but you can get guacamole anywhere in this country. I’ll serve you.” He grabbed the menus, making some more jokes about generic Mexican food and asking what we wanted to drink.
At this point I stopped him with some dietary restrictions and preferences, which he received with perfect calm and began bringing us food. First he brought quesadillas de flor de calabaza (squash blossom quesadillas), followed by mains of enchiladas nopales (cactus) and a pork special with a raspberry chipotle sauce.
After a while we got to chatting with him and it turned out that this was his restaurant and he was immensely proud of the recipe that he put on the menu. We had managed to avoid some of his favorite dishes, I think, because I’m not wild about seafood, which was something of his speciality, or at least composes the largest single section of the menu. Sure, there the menu has basic Mexican fare, including cheese nachos, but such is the restaurant business. What made Ixtapa special were all of the dishes you can’t find at every taco joint and the clear pride he had in the cuisine of his specific region.
I love generic tacos, too, and have fond memories of finding a fabulous hole in the wall in south Houston for exactly that purpose, and one of my favorite spots in Columbia, Missouri is a Korean taco fusion joint, but each of these examples speaks exactly to the point that Pilcher makes in Planet Taco. Food is an expression of culture that is intimately and inextricably intertwined with the people who are making and consuming it. Rather than indulging in the authenticity wars that use it as a cudgel, let’s celebrate the wide range of possibilities and indulge in the deliciousness of them all.
ΔΔΔ
Book reviews had been a staple of my content here for a few years because it made for an easy writing prompt and gave me a chance to collect my thoughts on each book. One of the consequences of trying to teach during a pandemic is that I entirely got away from writing those reviews such that I wrote about fewer than a third of the books I read between September and the end of the year and none of the books I have plowed through so far in 2021. I doubt that I will get back to where I write about every book I read—I have too much other writing I need to do, not to mention teaching, and only have so much brain power these days—but in fits and starts and modified ways, I intend to get back to writing about books.
On my list to write about in the near future include: N.K. Jemisin’s The City We Became; Yoon Ha Lee’s series The Machineries of Empire, and John Le Carré’s Absolute Friends, and David Chang’s memoir, Eat a Peach. I am currently reading Kathleen Fitzgerald’s Generous Thinking.